The Digital Domain

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Assume you're driving down a dark road without headlights. You go with your gut instinct, hoping for a straight path. Then a curve comes along, and you crash your car, which will cost you 20 times as much as fixing your headlight.

Similarly, if you don't have a content strategy for your business, you'll create random content, missing out on potential customers, and losing a lot of money.

A good content strategy will help you increase traffic, sales, and revenue.

To explain in simple words, content development strategy is the process of using content to achieve your business goals.

This short guide will teach you the exact 10 steps to creating a content marketing strategy from scratch.

To make the most of this guide, open a document and jot down the important points.

Determine your company's goals.

As a business owner or CEO, you have a business goal. It may sound like "I want to capture 30% market share by 2022" or "I need to generate 100 leads for my business next month" or some other goal. Whatever it is, write down all of your business objectives one by one.

However, when setting goals, keep them as realistic as possible. If you currently have 2% of the market or generate only 10% of the leads, the above-mentioned targets are unrealistic. You should aim for a 10% market share in 2020 and 30 leads next month.

You've now established realistic goals for your company, and it's time to move on to the next stage of content strategy.

Specify your target audience

How difficult is it to address someone in a large crowd when you don't know their name? You will attract the attention of random people, making it difficult to 'address' that one person.

Similarly, you should be aware of your targeted users. It does not mean saying all of my customers are between the ages of 25 and 40, the customers are from Tamil Nadu or Kerala. You should know who your exact customers are, how they behave, what they want from you, and all other vital information necessary.

Create a buyer persona to get to know your customers. The buyer persona is a fictional representation of your customers. You can create a buyer persona by including their age, location, gender, education, income, challenges, pain points, and so on. The good news is that you can create multiple buyer personas.

Creating buyer personas will provide you with a visual representation of your target audience and will make them feel like real people, allowing you to create content specifically for them in the future.

So now that we have a buyer persona, we can move on to the next step.

Analyse competitors website content strategy

Your competitors are not someone you should despise; rather, you should appreciate them.

You understand your industry, what your customers like, and the strategies to attract them, from your competitors.

So, analyse your competitors' websites and social media to see what kinds of content they create, which content is shared the most, and how your target customers interact with these contents.

Note these insights separately and mention if there are any contents that are not fully updated or if there is room for improvement. Knowing this will enable you to provide more valuable content to your audience than your competition. As a result, your customers will automatically seek you out.

Consider your available resources

The resources include both financial and human resources. If you intend to create bulk content and have a large number of products or services to sell, content creation will be costly. So decide how much you are going to spend.

Then, make sure you have enough human resources. For effective content, you will usually need the following people.

1. An SEO or content strategist to recommend content ideas that are in high demand. 2. A writer who effectively researches and writes the content 3. An editor who proofreads the content and ensures it is consistent with your brand voice. 4. A designer who creates visual elements for content. 5. A promotional expert who specialises in promoting the contents.

You may have just one person managing all of these tasks at times, but in order to get the best results from your content, you should either hire these professionals or outsource these tasks to a reputable agency.

Now, you know your business's goal, have a buyer persona for the target audience, the best performing contents of competitors and, the resources available. So, let's get into the meat of this guide.

Brainstorm your content ideas

Consider your buyer persona for a few moments. What is their problem, how can you assist them, and how will they trust you? Then, open a new document and begin writing down the content ideas that come to mind. Don't try to refine your ideas; instead, write down whatever comes to mind.

After you've written down your content ideas, it's time to refine them by eliminating the less relevant ones. Now, enter these ideas one by one into a keyword research tool to see what terms your potential customers are using to access these contents.

Make a list of keywords that have a high search volume but a low keyword difficulty. You can also enter your content ideas into Google and find related search phrases for these terms to note down.

Remember that if you're just starting, concentrate on keywords with high search volume and low search difficulty.

The strategy and tactics

Your research is almost complete, and you will now have a clear picture of what content you need to create to achieve a specific goal. That is strategy, and the methods you will employ are known as tactics.

To understand this, imagine you are a wedding videographer who wants to use social media to find new clients for your wedding film service. The goal here is to find clients for your wedding film service, and the strategy is to use social media.

Now, the tactic you want to use defines how you will use social media to attract those clients. The answer is simple: you create content that highlights your wedding film service, distinguishes it from typical wedding videos, and demonstrates how it creates long-lasting memories. You primarily show wedding films that you have already created.

When your client discovers this, you will see results. This is how strategy and tactics work

Do a Content Audit

If you're just getting started with content marketing, you can skip this step. But if you already have a large amount of content, this step is critical.

Because you may already have content that is relevant to your goal and the needs of your target audience. You can find these contents by performing a content audit, and then repurpose them with the most recent updates, new images, infographics, backlinks, and so on. It will save you a lot of time over creating a new one.

Create a content calendar

A content calendar is a document that helps you track your entire content planning process. For a small business, a simple spreadsheet with topic ideas, potential keywords, search volume, author name, designer name, image status, publish date, and, so on would be enough.

The content calendar will help your team members stay organised and on the same page.

This is how a content calendar appears.

With a content calendar, we'll get to the heart of a content strategy, which is...

Content development and promotion

Content development is not an easy task, but with the right structure, you can make it a painless process.

Begin with keyword research for your topic and analyse the topics that rank for the same keyword. Analyze those contents and determine how you can add more value and a unique perspective to them. While creating content, keep your buyer persona in mind.

Remember that each piece of content you create should be unique, easy to read, and contain high-quality information that your readers will find useful. Make sure to use storytelling in your content, and your headline should entice your audience.

Never, ever rush the process of creating content.

Now that you've created valuable content, it's time to promote it.

It doesn't matter how good your content is unless it reaches your target audience. To promote the content wherever your potential buyer hangs out. It could be through social media, blog posts, or form submissions.

Track the effectiveness of your content

Tracking your content will help you understand what your audience likes. If your content is enticing your audience to buy, if it is getting enough shares, and so on. Understanding this will assist you in tailoring your content to what your customers want.

You can track and analyse your content's performance using analytic tools like Google Analytics, Ninja Analytics, and others to see how it performs concerning your goals.

This is how you create a content strategy for your company. Always keep this in a document and share it with your content team so that everyone involved is on the same page.

Take the time to develop a content strategy, plan for your company and make updates as your needs change. A good content strategy will benefit your business as long as it focuses on your target audience.



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Disclaimer: The information included at this site is for educational purposes only and is not intended to be a substitute for medical treatment by a healthcare professional. Because of unique individual needs, the reader should consult their physician to determine the appropriateness of the information for the reader’s situation.